Episode Summary

David Morczinek, CEO of Airworks, discusses his journey from aerospace engineering at Airbus to founding a geospatial AI company at MIT. He explains how Airworks analyzes aerial data from drones, satellites, and aircraft to automate infrastructure mapping, the pivot from pure AI to AI-plus-services when customers weren't ready for full automation, and navigating multiple funding rounds from seed to private equity while maintaining work-life balance.

Pull Quotes

On discovering that engineering firms paid by the hour had no incentive to adopt efficiency tools

“The biggest learning personally is what are the incentives for people, and for your direct customers. While we may think it's a great idea to collect aerial data autonomously, analyze the world and spin out a lot of products and sell those, but who is then consuming those products and are those people having a benefit from what you're doing?”

“There was too much of a depth change from going from 100% manual to 100% automated. We realized that pretty quickly. It really took us a year to build and like three months after launch we had a conclusion of like great, people are using it, we have a lot of interest, but there's a difficulty going from AI for our customers and interpreting the results and using it in their own business processes.”

“I've always felt we had an overload of advice at MIT. And that's really a surprise for other entrepreneurs. It's hard to get advice. At MIT it's the opposite. You have probably 10 smart people for every topic. So the question is they don't always say the same thing. So what do you actually believe in? What do you decide to do?”

On MIT's entrepreneurship methodology that inverted his engineering training

“The teaching was like you flip that right, so you find a problem and people that really have pain, right, and then you try to see is there something you can sell them and what they buy and what kind of the business economics around that. And then once you've kind of figured all that out, so almost like you don't even build a product, you try to sell them something that you kind of somewhat piece together, right. And then once you figure out there's a market that people are willing to buy, then at some point it's the last step I think. Building the product is like step 23 out of 24.”

“I took a very conscious decision a year and a half, two years ago of like, you know, if I'm not in the right shape mentally and just be stable in life, I won't be able to do this for the next five to ten years. So I started prioritizing workouts, getting time for fitness. But also I have two small kids—the first one six years ago and the second one three years ago. This really opened my eyes that obviously we have to do the most important things and we need to make sure work's done right, but we'll never be at completely at inbox zero.”

Transcript

Hi welcome to Tales From The Sky Lounge. It's a podcast about business consulting and venture investing. We get out there in the world and we talk to people who are making it happen in the tech industry and we get their stories.

So today in the Sky Lounge we have David Moraté. Hi David, welcome to the Sky Lounge.

Hey Todd, great to be here, excited about this conversation.

Awesome. Well David, why don't you tell us a little bit about your background and how you came to be CEO at Airworks?

Yeah, absolutely. So today I'm obviously CEO of Airworks, which is a geospatial AI company. We analyze aerial data of any sort—aircraft data, drone data, satellite data, even LIDAR data—and convert that into intelligence for businesses to take better decisions. This is pretty close to my background. I've always been an aerospace guy. I actually went to school to study aerospace engineering in Europe, in Germany. I was always fascinated about planes and how they connect cultures, how they allow people to meet each other all around the world, and how they allow us to consume goods from all different places in the world. So I really wanted to just learn more about aviation and flying and became an engineer.

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