Marc McCarthy

Guest

Founder at Pro Consult IQ

Joining us in the Sky Lounge is Marc McCarthy, a seasoned business consultant helping UK companies expand into the US market. Marc spills the beans (and tea) on the quirks of taking your business transatlantic—from cultural idiosyncracies to navigating legal language mazes. Discover why you need to get off Zoom and into the room where it happens! Marc offers practical advice for businesses looking to make their mark across the Atlantic. Marc McCarthy is a Fintech commercial executive who has helped SaaS companies with complex solutions overcome the challenges of expanding their global footprint, designed & implemented sales strategies to significantly grow their ARR and built lasting sales frameworks for growth. Marc is based in London, England. Website: proconsultiq.com LinkedIn: https://www.linkedin.com/in/marcmccarthy74/ Americans like to buy from Americans. And that's just the simple truth. As much as people enjoy my wonderful English accent, at the end of the day, you have to build trust.

Episodes with Marc McCarthy

July 24, 2024

Ep 13 - Marc McCarthy— Mastering Market Entry from Either Side of the Pond

Mark McCarthy, founder of Pro Consult IQ, discusses the complexities of cross-Atlantic business expansion for B2B software companies. He covers cultural differences in sales approaches, regulatory considerations across US states versus UK markets, and the critical importance of hiring locally and understanding regional business practices. McCarthy emphasizes that successful market entry requires more than language compatibility—it demands cultural adaptation, proper incorporation, local partnerships, and strategic timing for direct market presence.

Business Development Business Travel Culture International Market Entry+3 more

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