Marc McCarthy

Guest

Founder at Pro Consult IQ

Joining us in the Sky Lounge is Marc McCarthy, a seasoned business consultant helping UK companies expand into the US market. Marc spills the beans (and tea) on the quirks of taking your business transatlantic—from cultural idiosyncracies to navigating legal language mazes. Discover why you need to get off Zoom and into the room where it happens! Marc offers practical advice for businesses looking to make their mark across the Atlantic. Marc McCarthy is a Fintech commercial executive who has helped SaaS companies with complex solutions overcome the challenges of expanding their global footprint, designed & implemented sales strategies to significantly grow their ARR and built lasting sales frameworks for growth. Marc is based in London, England. Website: proconsultiq.com LinkedIn: https://www.linkedin.com/in/marcmccarthy74/ Americans like to buy from Americans. And that's just the simple truth. As much as people enjoy my wonderful English accent, at the end of the day, you have to build trust.

Episodes with Marc McCarthy

July 24, 2024

Mastering UK-US Market Entry from Either Side of the Pond | Marc McCarthy, Ep 13

Marc McCarthy, founder of Pro Consult IQ, discusses the complexities of B2B software expansion between UK and US markets. He covers cultural sales differences, regulatory considerations across US states, the importance of hiring locally, and strategic decisions around partnerships versus direct market entry. McCarthy emphasizes that shared language creates false assumptions about ease of expansion, and successful cross-Atlantic growth requires understanding time zones, legal frameworks, pricing strategies, and customer expectations that differ significantly between markets.

Bootstrapped Growth Strategy Business Valuation Methodology Channel Sales Strategy+4 more

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