Ep37—Mike Martin: Big Tobacco to Government Contracts: Building Breakthrough Brand Campaigns

Ep37—Mike Martin: Big Tobacco to Government Contracts: Building Breakthrough Brand Campaigns

Mike Martin, fractional CMO at Tech CXO, discusses his career journey from landscape architecture to advertising, including breakthrough campaigns for the Truth anti-smoking initiative and Monster.com's Super Bowl ads. He shares insights on modern marketing challenges, the role of AI in creative work, and lessons learned from both toxic leadership and successful brand building across hospitality, e-commerce, and government sectors.

SpeedRun Ep11 Medical Videos Ideation  Tales from the Sky Lounge

SpeedRun Ep11 Medical Videos Ideation Tales from the Sky Lounge

The host demonstrates using Claude AI to develop a marketing strategy for a medical SaaS client with an AI diagnostic chatbot. Through iterative prompting, Claude generates platform-specific content strategies for LinkedIn, YouTube, and TikTok, analyzes what drives healthcare professional engagement, and proposes viral marketing concepts inspired by 'Will It Blend' and House MD's diagnostic approach.

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