Software platforms like Canva and Gamma that use artificial intelligence to assist with graphic design, presentation creation, and visual content generation for business use.
3 episodes
Mike Martin, fractional CMO at Tech CXO, discusses his career building breakthrough brand campaigns—from the Truth anti-tobacco campaign's guerrilla marketing tactics to Super Bowl spots for Monster.com. He shares lessons on creative courage, navigating difficult bosses, and how AI is transforming marketing while emphasizing that creativity still requires human oversight and strategic foundations.
A marketing strategist uses Claude AI to develop a content strategy for a medical SaaS client with an AI diagnostic chatbot. The AI generates platform-specific recommendations for LinkedIn, YouTube, and TikTok, analyzes successful medical content creators, and proposes viral marketing concepts inspired by 'Will It Blend' and House MD, while cautioning against IBM Watson's failed broad-claims approach.
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