Business Development

The systematic practice of building prospect pipelines, maintaining client relationships, and converting opportunities into revenue through consistent outreach and relationship nurturing—traditionally a manual, time-intensive process now being transformed by AI automation.

6 episodes

Ep43 John Yates and Gregg Bedol—How Two Industry Veterans Are Solving Business Dev with TractionBD

Ep43 John Yates and Gregg Bedol—How Two Industry Veterans Are Solving Business Dev with TractionBD

John Yates, a tech attorney with 44 years of experience, and Greg Bedol, a serial entrepreneur and consultant, discuss their new venture Traction BD—a voice-enabled AI platform that automates business development for professionals. They explore how AI is revolutionizing relationship-based selling by making it easier to maintain consistent, personalized outreach without the emotional fatigue and time constraints that cause most professionals to abandon prospects after just 2-3 touches.

SpeedRun Ep 10 audio engineer local bizdev p -Tales from the Sky Lounge

SpeedRun Ep 10 audio engineer local bizdev p -Tales from the Sky Lounge

A father demonstrates how AI (Claude) helped his college-age son, an aspiring audio engineer, develop a comprehensive business development plan for launching a recording studio service in Atlanta's hip-hop scene. Using a $350 budget and access to two local studios, the AI generated detailed market analysis, pricing strategies, venue partnerships, social media tactics, and a 90-day action plan tailored to the local music ecosystem.

SpeedRun Ep 09 Resource Use for ICP + GTM Plan -Tales from the Sky Lounge

SpeedRun Ep 09 Resource Use for ICP + GTM Plan -Tales from the Sky Lounge

A fractional CTO demonstrates using Claude AI with deep research mode to generate a comprehensive business development and go-to-market plan for his consulting practice. By uploading PDFs of marketing materials, case studies, and service offerings, he prompts the AI to identify ideal customer profiles across four tiers, create multi-channel outreach strategies, and produce detailed execution plans including email templates and event recommendations—all refined through iterative conversation.

Ep 13 - Marc McCarthy— Mastering Market Entry from Either Side of the Pond

Ep 13 - Marc McCarthy— Mastering Market Entry from Either Side of the Pond

Mark McCarthy, founder of Pro Consult IQ, discusses the complexities of cross-Atlantic business expansion for B2B software companies. He covers cultural differences in sales approaches, regulatory considerations across US states versus UK markets, and the critical importance of hiring locally and understanding regional business practices. McCarthy emphasizes that successful market entry requires more than language compatibility—it demands cultural adaptation, proper incorporation, local partnerships, and strategic timing for direct market presence.

Ep 05 - Jay Kleinman: Winning Strategies From Gridiron Grit to Healthcare Innovation

Ep 05 - Jay Kleinman: Winning Strategies From Gridiron Grit to Healthcare Innovation

Jay Kleinman, a 30-year healthcare business development veteran, discusses his journey from playing D1 football at Auburn under Pat Dye to leading commercial strategy for early-stage healthcare companies. He shares frameworks for segmentation, discovery-based selling, and go-to-market planning, emphasizing relationship capital, authentic outreach, and the transformative potential of digital health for elder care populations.

Ep 03 - Jan Heybroek - From Startup to Successful Exit - Lessons from a Healthcare Entrepreneur

Ep 03 - Jan Heybroek - From Startup to Successful Exit - Lessons from a Healthcare Entrepreneur

Jan Heybroek, partner at TechCXO's exec ops practice, shares his 17-year journey building and selling a medical market research company to a medical education firm in 2021. He discusses M&A negotiation tactics, the importance of transparency during due diligence, post-acquisition integration challenges, and healthcare industry trends including AI's role in diagnostics and the shift toward personalized medicine.

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