Creative Services Entrepreneurship

Starting and scaling service-based businesses in creative industries like audio engineering, including pricing strategies, client acquisition, and portfolio development.

2 episodes

Ep37—Mike Martin: Big Tobacco to Government Contracts: Building Breakthrough Brand Campaigns

Ep37—Mike Martin: Big Tobacco to Government Contracts: Building Breakthrough Brand Campaigns

Mike Martin, fractional CMO at Tech CXO, discusses his career journey from landscape architecture to advertising, including breakthrough campaigns for the Truth anti-smoking initiative and Monster.com's Super Bowl ads. He shares insights on modern marketing challenges, the role of AI in creative work, and lessons learned from both toxic leadership and successful brand building across hospitality, e-commerce, and government sectors.

SpeedRun Ep 10 audio engineer local bizdev p -Tales from the Sky Lounge

SpeedRun Ep 10 audio engineer local bizdev p -Tales from the Sky Lounge

A father demonstrates how AI (Claude) helped his college-age son, an aspiring audio engineer, develop a comprehensive business development plan for launching a recording studio service in Atlanta's hip-hop scene. Using a $350 budget and access to two local studios, the AI generated detailed market analysis, pricing strategies, venue partnerships, social media tactics, and a 90-day action plan tailored to the local music ecosystem.

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