Marketing strategies organized by customer journey stages, from upper-funnel awareness campaigns to lower-funnel conversion tactics, and how different platforms serve different funnel positions.
3 episodes
Mike Martin, fractional CMO at Tech CXO, discusses his career building breakthrough brand campaigns—from the Truth anti-tobacco campaign's guerrilla marketing tactics to Super Bowl spots for Monster.com. He shares lessons on creative courage, navigating difficult bosses, and how AI is transforming marketing while emphasizing that creativity still requires human oversight and strategic foundations.
Katherine Hunter-Blyden, a fractional CMO, discusses her career journey from Fortune 500 companies like Ford and Progressive to serving small businesses. She covers the evolution of marketing measurement, the importance of email marketing and content strategy, brand versus direct response tactics, and how AI tools are transforming marketing efficiency while many professionals remain hesitant to adopt them.
Lewis Goldman, a growth marketer at TechCXO, discusses his career evolution from advertising psychology to digital transformation leadership at major companies like CNBC, Citigroup, and MetLife. He shares lessons from the dot-com era, explains modern marketing channel dynamics between Google and Meta, and describes how AI is reshaping both targeting capabilities and content authenticity in digital marketing.
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