The process of identifying raw sales talent, training entry-level representatives through shadowing and scripting, and developing their ability to listen, qualify leads, and communicate value propositions effectively.
2 episodes
Alan Gold, a fractional CMO and sales consultant with 30+ years in technology marketing, discusses the evolving landscape of sales and marketing in the AI era. He covers M&A market dynamics, hiring and developing sales talent, the critical importance of strategy over tactics in marketing, and how companies can break through growth plateaus by finding adjacent markets and refining their differentiation.
Rich Makover, a fractional Chief Revenue Officer and executive coach at TechCXO, shares his journey from Penn State lacrosse player to CPA to sales leadership at Avon and beyond. He discusses the value of athletic resilience in sales, the evolution from individual contributor to C-suite executive, and his transition into fractional leadership and executive coaching. The conversation covers sales strategy, team building, leadership development, and helping professionals navigate career transitions.
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