Episodes with Lewis Goldman

Ep 02 - Lewis Goldman: Mastering Marketing Evolution in the Digital Age

Ep 02 - Lewis Goldman: Mastering Marketing Evolution in the Digital Age

Lewis Goldman, a growth marketing executive at TechCXO, discusses his career evolution from advertising psychology to digital transformation across major companies like CNBC, Citigroup, and MetLife. He shares lessons from the dot-com era, explains modern marketing channel strategies including Google's lower-funnel and Meta's upper-funnel approaches, and explores how AI is reshaping both targeting capabilities and content authenticity in an influencer-saturated market.