Influencer Marketing

Marketing strategies leveraging social media personalities and content creators to promote products through authentic storytelling and niche audience engagement, including TikTok shops and micro-transaction sponsorships.

3 episodes

Ep37—Mike Martin: Big Tobacco to Government Contracts: Building Breakthrough Brand Campaigns

Ep37—Mike Martin: Big Tobacco to Government Contracts: Building Breakthrough Brand Campaigns

Mike Martin, fractional CMO at Tech CXO, discusses his career journey from landscape architecture to advertising, including breakthrough campaigns for the Truth anti-smoking initiative and Monster.com's Super Bowl ads. He shares insights on modern marketing challenges, the role of AI in creative work, and lessons learned from both toxic leadership and successful brand building across hospitality, e-commerce, and government sectors.

Ep22 Bryan Dennstedt—2025 Trends: AI, Venture Capital, and the Future of Work!

Ep22 Bryan Dennstedt—2025 Trends: AI, Venture Capital, and the Future of Work!

Bryan Dennstedt, fractional CTO at Tech CXO and sustainable investing advocate, discusses 2025 technology and business trends with host Todd. They explore venture capital's post-SVB recovery, AI's practical applications and limitations, the evolution of marketing through influencer content and podcasts, and emerging shifts in crypto regulation, intellectual property, and remote work culture.

Ep 02 - Lewis Goldman: Mastering Marketing Evolution in the Digital Age

Ep 02 - Lewis Goldman: Mastering Marketing Evolution in the Digital Age

Lewis Goldman, a growth marketing executive at TechCXO, discusses his career evolution from advertising psychology to digital transformation across major companies like CNBC, Citigroup, and MetLife. He shares lessons from the dot-com era, explains modern marketing channel strategies including Google's lower-funnel and Meta's upper-funnel approaches, and explores how AI is reshaping both targeting capabilities and content authenticity in an influencer-saturated market.

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