Guest
Fractional Chief Marketing Officer
Joining us in the Sky Lounge is Katherine Hunter-Blyden, a seasoned marketing expert who has journeyed from insurance pricing to global marketing roles at Ford, and now serves as a fractional CMO. Katherine shares her experiences, from the impact of mentorship and learning to take calculated risks, to the essentials of modern marketing in both large corporations and smaller startups. Discover her strategies for branding, direct response marketing, and leveraging AI tools, while still finding time to travel around the globe just to volunteer at the Olympics!! Katherine Hunter-Blyden is a marketing veteran with over 29 years of business experience. She offers marketing services that give business owners, management teams, and founders the strategies they need to find and keep the right customers at the right cost. Katherine is based in Los Angeles. To find out more about Junior Achievement and how to get involved, visit https://jausa.ja.org
Katherine Hunter-Blyden, a fractional CMO, discusses her career journey from Fortune 500 companies like Ford and Progressive to serving small businesses. She covers the evolution of marketing measurement, the importance of email marketing and content strategy, brand versus direct response tactics, and how AI tools are transforming marketing efficiency while many professionals remain hesitant to adopt them.