
Ep12 Katherine Hunter-Blyden: Tips on the Modern Marketing Landscape from a Seasoned Expert
Katherine Hunter-Blyden, a fractional CMO, discusses her career journey from Fortune 500 companies like Ford and Progressive to serving small businesses. She shares insights on modern marketing strategies, the importance of email marketing and content distribution, measuring business growth, and how AI tools are transforming marketing efficiency. The conversation covers practical approaches to brand building, direct response marketing, and the critical differences between marketing at scale versus scrappy startup environments.
