Content Marketing

Creating and distributing libraries of relevant content tailored to audience segments and buyer journey stages across multiple channels including websites, blogs, email, and social media.

6 episodes

Ep37—Mike Martin: Big Tobacco to Government Contracts: Building Breakthrough Brand Campaigns

Ep37—Mike Martin: Big Tobacco to Government Contracts: Building Breakthrough Brand Campaigns

Mike Martin, fractional CMO at Tech CXO, discusses his career journey from landscape architecture to advertising, including breakthrough campaigns for the Truth anti-smoking initiative and Monster.com's Super Bowl ads. He shares insights on modern marketing challenges, the role of AI in creative work, and lessons learned from both toxic leadership and successful brand building across hospitality, e-commerce, and government sectors.

SpeedRun Ep19 Marketing Plans with Virginie Glaenzer - Tales from the Sky Lounge

SpeedRun Ep19 Marketing Plans with Virginie Glaenzer - Tales from the Sky Lounge

Todd and Virginie demonstrate live how to build a complete marketing plan using AI tools like ChatGPT and Claude. They identify lack of clarity as the biggest barrier to AI adoption among executives, design a five-step 'AI Value Blueprint' service offering targeting CMOs, CROs, and COOs in B2B SaaS, and develop persona-specific messaging and automation workflows—all within one hour using conversational AI.

SpeedRun Ep12 Conference Attendee Email Lead Parsing Tales from the Sky Lounge

SpeedRun Ep12 Conference Attendee Email Lead Parsing Tales from the Sky Lounge

The host experiments with using Claude AI to automate conference attendee lead generation and marketing campaign creation. Starting with a PDF list of parking lot conference attendees, Claude autonomously researches the conference, segments prospects, writes email campaigns, and creates lead scoring frameworks—though it hits output limits when generating the final CSV export.

SpeedRun Ep11 Medical Videos Ideation Tales from the Sky Lounge

SpeedRun Ep11 Medical Videos Ideation Tales from the Sky Lounge

The host demonstrates using Claude AI to develop a marketing strategy for a medical SaaS client with an AI diagnostic chatbot. Through iterative prompting, Claude generates platform-specific content strategies for LinkedIn, YouTube, and TikTok, analyzes what drives healthcare professional engagement, and proposes viral marketing concepts inspired by 'Will It Blend' and House MD's diagnostic approach.

Ep12 Katherine Hunter-Blyden: Tips on the Modern Marketing Landscape from a Seasoned Expert

Ep12 Katherine Hunter-Blyden: Tips on the Modern Marketing Landscape from a Seasoned Expert

Katherine Hunter-Blyden, a fractional CMO, discusses her career journey from Fortune 500 companies like Ford and Progressive to serving small businesses. She shares insights on modern marketing strategies, the importance of email marketing and content distribution, measuring business growth, and how AI tools are transforming marketing efficiency. The conversation covers practical approaches to brand building, direct response marketing, and the critical differences between marketing at scale versus scrappy startup environments.

Ep 02 - Lewis Goldman: Mastering Marketing Evolution in the Digital Age

Ep 02 - Lewis Goldman: Mastering Marketing Evolution in the Digital Age

Lewis Goldman, a growth marketing executive at TechCXO, discusses his career evolution from advertising psychology to digital transformation across major companies like CNBC, Citigroup, and MetLife. He shares lessons from the dot-com era, explains modern marketing channel strategies including Google's lower-funnel and Meta's upper-funnel approaches, and explores how AI is reshaping both targeting capabilities and content authenticity in an influencer-saturated market.

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