Content Marketing

Creating and distributing libraries of relevant content tailored to audience segments and buyer journey stages across multiple channels including websites, blogs, email, and social media.

7 episodes

Founders: These Are the Mistakes You Don't Know You're Going to Make | Steve Walsh, Ep 52

Founders: These Are the Mistakes You Don't Know You're Going to Make | Steve Walsh, Ep 52

Steve Walsh, an angel investor and startup advisor, shares lessons from 25 years building multi-billion dollar B2B divisions at Cox and Comcast before transitioning to helping early-stage founders. He discusses common founder mistakes, when to raise capital, the importance of customer validation before building product, and how he filters 6,000 conversations down to 69 investments through rigorous vetting and founder education.

Big Tobacco to Government Contracts: Building Breakthrough Brand Campaigns | Mike Martin, Ep 37

Big Tobacco to Government Contracts: Building Breakthrough Brand Campaigns | Mike Martin, Ep 37

Mike Martin, fractional CMO at Tech CXO, discusses his career building breakthrough brand campaigns—from the Truth anti-tobacco campaign's guerrilla marketing tactics to Super Bowl spots for Monster.com. He shares lessons on creative courage, navigating difficult bosses, and how AI is transforming marketing while emphasizing that creativity still requires human oversight and strategic foundations.

SpeedRun Ep19 Marketing Plans with Virginie Glaenzer - Tales from the Sky Lounge

SpeedRun Ep19 Marketing Plans with Virginie Glaenzer - Tales from the Sky Lounge

Todd and Virginie demonstrate live how to build a complete marketing plan using AI tools like ChatGPT and Claude. They identify lack of clarity as the biggest barrier to AI adoption among executives, design a five-step 'AI Value Blueprint' service offering targeting CMOs, CROs, and COOs in B2B SaaS, and develop persona-specific messaging and automation workflows—all within one hour using conversational AI.

SpeedRun Ep12 Conference Attendee Email Lead Parsing Tales from the Sky Lounge

SpeedRun Ep12 Conference Attendee Email Lead Parsing Tales from the Sky Lounge

A developer experiments with using Claude AI to automate conference lead generation by parsing a PDF attendee list and creating a complete HubSpot marketing campaign. Claude autonomously researches the conference, segments attendees, writes email sequences, and designs lead scoring workflows—but hits output limits when generating the final CSV, revealing practical constraints in AI-driven business development automation.

SpeedRun Ep11 Medical Videos Ideation Tales from the Sky Lounge

SpeedRun Ep11 Medical Videos Ideation Tales from the Sky Lounge

A marketing strategist uses Claude AI to develop a content strategy for a medical SaaS client with an AI diagnostic chatbot. The AI generates platform-specific recommendations for LinkedIn, YouTube, and TikTok, analyzes successful medical content creators, and proposes viral marketing concepts inspired by 'Will It Blend' and House MD, while cautioning against IBM Watson's failed broad-claims approach.

The Modern Marketing Landscape, from a Seasoned Expert | Katherine Hunter-Blyden, Ep 12

The Modern Marketing Landscape, from a Seasoned Expert | Katherine Hunter-Blyden, Ep 12

Katherine Hunter-Blyden, a fractional CMO, discusses her career journey from Fortune 500 companies like Ford and Progressive to serving small businesses. She covers the evolution of marketing measurement, the importance of email marketing and content strategy, brand versus direct response tactics, and how AI tools are transforming marketing efficiency while many professionals remain hesitant to adopt them.

Mastering Marketing Evolution in the Digital Age | Lewis Goldman, Ep 02

Mastering Marketing Evolution in the Digital Age | Lewis Goldman, Ep 02

Lewis Goldman, a growth marketer at TechCXO, discusses his career evolution from advertising psychology to digital transformation leadership at major companies like CNBC, Citigroup, and MetLife. He shares lessons from the dot-com era, explains modern marketing channel dynamics between Google and Meta, and describes how AI is reshaping both targeting capabilities and content authenticity in digital marketing.

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