SpeedRun Ep19 Marketing Plans with Virginie Glaenzer - Tales from the Sky Lounge
Episode Summary
Todd and Virginie demonstrate live how to build a complete marketing plan using AI tools like ChatGPT and Claude. They identify lack of clarity as the biggest barrier to AI adoption among executives, design a five-step 'AI Value Blueprint' service offering targeting CMOs, CROs, and COOs in B2B SaaS, and develop persona-specific messaging and automation workflows—all within one hour using conversational AI.
Key Quotes
"In less than 26 minutes, we started with an objective and the three of us—Todd, Virginie, and AI—identified lack of clarity as the biggest pain point preventing executives from implementing AI, then designed a complete service offering to solve it."
"The biggest problem isn't that executives are short of AI options—they're short on clarity. It's not about which project to choose, it's about seeing exactly which case moves their KPIs."
"We're so bad at asking questions because we haven't been taught. We've been taught to accumulate knowledge and just regurgitate. AI is all about questions."
Transcript
Hey, Virginia. Good to see you again. Hi, Todd. So you and I were talking about MCPs and developing marketing plans, and I thought it'd be kind of cool for us to go through this together on camera creating live just to see what we could do.
Yeah. All right. So we have this concept that we hatched for spreading the news about agentic AI and how corporations can begin to experiment and need a little bit of help figuring out what's possible and what's not possible. I'm kind of of the opinion that the addition of MCP as tools to these frontier agents like OpenAI or ChatGPT and Claude from Anthropic are a game changer. So we just want to get the technical with the marketing and let's just see what we can do and see where this goes.
Perfect. Super excited. So I thought that maybe we could define rules, the rules of the game.
Okay. And as we speak, I opened my GPT which I'm paying for and I created a new project and in the new project I haven't uploaded any document but there's an instruction box. Do you want to share your screen?
Sure. Okay. So I just wrote what you said. We want to help spread the news about AI to executives with the addition of MCP. It could be a game changer. And here are the rules. And I think the rules are what we discussed yesterday. One, we want to invite AI in the conversation, right? So we want to not just put our brain but really invite the brain of AI into the conversation. Two, we want to help new clients embrace AI. That's the outcome, right? Is to help new clients embrace AI within their organization.
Want to go deeper?
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