Relationship Capital Management

The strategic practice of building, maintaining, and carefully leveraging professional connections and introductions while protecting personal reputation and network value.

3 episodes

Ep43 John Yates and Gregg Bedol—How Two Industry Veterans Are Solving Business Dev with TractionBD

Ep43 John Yates and Gregg Bedol—How Two Industry Veterans Are Solving Business Dev with TractionBD

John Yates, a tech attorney with 44 years of experience, and Greg Bedol, a serial entrepreneur and consultant, discuss their new venture Traction BD—a voice-enabled AI platform that automates business development for professionals. They explore how AI is revolutionizing relationship-based selling by making it easier to maintain consistent, personalized outreach without the emotional fatigue and time constraints that cause most professionals to abandon prospects after just 2-3 touches.

Ep 05 - Jay Kleinman: Winning Strategies From Gridiron Grit to Healthcare Innovation

Ep 05 - Jay Kleinman: Winning Strategies From Gridiron Grit to Healthcare Innovation

Jay Kleinman, a 30-year healthcare business development veteran, discusses his journey from playing D1 football at Auburn under Pat Dye to leading commercial strategy for early-stage healthcare companies. He shares frameworks for segmentation, discovery-based selling, and go-to-market planning, emphasizing relationship capital, authentic outreach, and the transformative potential of digital health for elder care populations.

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